Last Order, a closing discount product trading service, will introduce a 7-Eleven convenience store product delivery service.
The existing last order 7-Eleven convenience store pickup service is a service that allows you to purchase food or non-food products with an imminent expiration date at a discount based on pickup. With the launch of the convenience store delivery service, more than 5,000 7-Eleven stores nationwide will operate regular delivery services, and at the same time, discount products that are about to expire will be available through delivery. The target items are operated with more than 5,000 products in 23 categories, including lunch boxes, triangular kimbap, and milk drinks.
Last Order operates O2O services, which are closed discounts for convenience stores, large discount stores, department stores, franchises, and small business stores. Since the first implementation of the convenience store closing discount service in February 2020, 7-Eleven and Last Order now have more than 35,000 stores nationwide, and last order sales have risen more than 30% year-on-year as of September. Currently, Last Order sells distribution products, excess inventory products, B-class agricultural and marine products, and eco-friendly products at the Last Order Delivery Hall (App & Web), and is striving to find products to provide more diverse products.
Miro, which operates the last order, was selected as a baby unicorn company in 2021, and was selected as one of the four promising future growth industries in Seoul in the same year. As of 2022, the cumulative investment amounted to 9 billion won.