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Nexon’s first sports broadcasting rights


Aug 13, 2022

Nexon announced on the 8th that the authentic online soccer game EA SPORTS™ FIFA ONLINE 4 (hereinafter referred to as FIFA Online 4) will be the first game company in Korea to secure sports broadcasting rights and broadcast professional soccer K-League games on its official website.

The broadcast will be conducted through commentators Lee Joo-heon and Park Jong-yoon, who are active on the soccer entertainment YouTube channel Eastar TV, and can be watched on the official website of FIFA Online 4. These commentators are gaining huge popularity among Korean soccer fans for their extraordinary affection for the K League, high understanding of soccer, excellent understanding of the situation, and witty talks.

Unlike existing broadcasts, it introduces real-time chat functions to strengthen communication and provides game coupons that can obtain FIFA Online 4 rewards during broadcasting. It also plans to add various fun elements to the city hall, including real-time interviews with home professional team officials during the game.

Earlier, Nexon broadcasted the match between Jeonbuk Hyundai Motors and Ulsan Hyundai Football Team on its official website at 7 p.m. on the 7th. On August 28, the game between Jeonbuk Hyundai Motors and Pohang Steelers will be broadcasted, and the K-League game will be continued in September and October.

“We prepared the broadcast in the hope that domestic soccer fans will watch and enjoy the K League on more various platforms,” said Park Jung-moo, head of the group in charge of the FIFA Online 4 project. “We will continue to support the K League, which has grown based on the base of Korean soccer.”

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